Emma Soy, CEO and Founder of Gentle Shepherd Care.
As the CEO and Founder of Gentle Shepherd Care, I lead a team of compassionate caregivers dedicated to elevating the quality of life for our clients.
Registered Nurse, Healthcare Consultant, and Entrepreneur
After more than 30 years of dedicated service as a nurse, I founded Gentle Shepherd Care in 2019 with a vision to redefine elder care. My journey began with a simple mission: to help older adults age gracefully in place, inspired by the fast-growing needs of the Baby Boomer generation. However, I quickly recognized a gap in the standard of care. Traditional elder care often focuses on managing daily activities (ADLs and IADLs) and relies heavily on medication for those with chronic illnesses like Parkinson’s, MS, dementia, and Alzheimer’s. But this approach, I realized, often just observes decline rather than enhancing quality of life.
At Gentle Shepherd Care, we take a holistic approach to aging by addressing the markers of aging and focusing on personalized care that goes beyond medication. Our goal is to help clients optimize their health, slow the progression of chronic diseases, and thrive in their golden years. We are committed to fostering independence, dignity, and vitality for each individual.
As the CEO and Founder of Gentle Shepherd Care, I lead a team of compassionate caregivers dedicated to elevating the quality of life for our clients. With a deep background in healthcare consulting, I have been at the forefront of implementing innovative service lines that enhance care for seniors, focusing on holistic health and well-being.
Prior to establishing Gentle Shepherd Care, I served as a consultant for healthcare technology companies, where I spearheaded operational improvements, established program governance, and guided healthcare providers on electronic medical record adoption. I worked alongside doctors, nurses, and healthcare teams, bridging the gap between technology and compassionate care.
A Foundation in Patient-Centered Care
Gentle Shepherd Care marks a return to my roots in direct care. My experience spans over three decades across some of the largest healthcare systems in Chicago, the Southwest, and the Midwest (including HealthQuest, Kaleida, University of Texas, Intermountain Healthcare, and Oracle Health). Throughout my career, I have been accountable for reducing hospital re-admissions, decreasing lengths of stay, and ensuring timely transitions for patients across care settings. These experiences have given me a profound understanding of the needs of older adults and their families.
At Gentle Shepherd Care, we don’t just manage care—we advocate for quality of life. I lead a team adept at collaborating with physicians, outpatient services, rehabilitation caregivers, and other resources, always with the goal of supporting our clients in a way that is proactive, compassionate, and respectful.
Credentials and Vision
In addition to being a Registered Nurse licensed in North Carolina, I hold a Master’s Degree in Theological Studies and am a Director with the National Care Planning Council. Fluent in three languages, I am also a published author and a speaker, passionate about sharing principles for leading a healthy, happy, and abundant life.
Gentle Shepherd Care isn’t just a business; it’s a calling. We’re here to support aging adults in a way that honors their full potential, dignity, and desire for independence. Welcome to a new era of elder care—one that puts the individual first and inspires graceful aging through every step of life.
Press & Speaker Inquiries
Please email: pr@gentleshepherdcare.com